Landing Pages & Funnels

What is PPC?

Before we dive into detail about landing pages, let’s quickly cover the basics on PPC. PPC is a paid advertising strategy that allows you to reach valuable leads that are interested in your business. These ads appear at the top of the search results, above the organic listings.

PPC ads are great for attracting valuable leads that are interested in your business.

To start using PPC ads, you must first select keywords for your page. These keywords will trigger your ad to appear in relevant search results. You’ll want to stick to long-tail keywords, which contain three or more words, as these drive more qualified leads to your page.

Once you select your keywords, you will bid for your ad’s placement. You will set your maximum bid, which is the amount you’re willing to pay each time someone clicks on your ad. This amount is flexible and can be changed at any time.

Your maximum bid and quality score will determine your ad’s placement. Once you have your placement, you will launch your campaign.

PPC ads aren’t restricted to just Google. You can run PPC-like ads on social media, too. These ads appear in a social media user’s newsfeed. It’s a great way to reach new leads for your business.

Social media ads seamlessly integrate into people’s newsfeeds. With both PPC and social media ads, you will only pay when someone clicks on your ad. This means that your money is going towards valuable leads interested in your products or services.

We’ll dive into more detail about these landing pages later. For now, let’s look at why it’s important that you create a landing page for your PPC and social media ads.

Why do I need landing pages for PPC campaigns?

Implementing search engine optimization and online advertising to increase your site’s traffic is one thing. Converting traffic into sales is another. That’s where landing page design services for PPC comes into play.

Landing pages convince your visitor to stay and perform a specific action, such as purchasing a product or posting your page in online communities for others to view. Instead of directing visitors to your homepage where they may not know what to do next, you can send them to a highly targeted landing page that moves them into the next step in your sales funnel.

With professional landing page design services, your company will enjoy increased business, a reduced bounce rate, and other benefits.

How landing pages guide your audience

To illustrate this further, you can also think about landing pages in terms of continuity. Let’s say you own a luxury pet care business, and you’re currently running a Google Ads campaign targeting search terms related to dog walking services.

Without a landing page, potential customers who clicked on the ad looking for more information about your dog walking service will end up on your homepage. Because you offer hundreds of different pet care services and products for a range of different animals, the customer then has to figure out how to navigate to the section of your website related to your dog walking services.

This is already too much effort for most people, and it results in very low conversion rates.

With a custom landing page design, you could set up a page that’s all about your dog walking service. When a potential customer clicks on your ad, you can direct them to this specialized page instead of your homepage. They’re immediately met with information, pricing, and so on relating to your dog walking service, and they’ll be that much more likely to continue with the purchase.

Humans favor consistency, and landing pages are perhaps the best way to accomplish this. Ultimately, you’re minimizing disruptions and distractions, and streamlining your sales funnel.

How landing pages help you provide a better experience

Landing pages also allow for much more organized, accessible data. If you’re just funneling all traffic to your homepage, it’s going to be hard or impossible to optimize for better user metrics.

Making one single change on your homepage affects everyone who lands on it, so even if you bump up the conversion rate for a specific demographic, you may be adversely affected the conversion rate for other demographics.

Landing pages act as partitions, and they let you optimize specific and exactly for a range of different traffic types. Professional landing page design services from TSF can help you create natural partitions that work with your site seamlessly.

How much does a custom landing page design cost?

The price for a landing page, as well as a custom landing page design, varies.

A single landing page price is impacted by the amount of content, testing, development, and optimization that goes into it. A simple PPC landing page may not cost very much at all, while a complex social media landing page with special effects or strong calls to action may require a larger investment.

When you hire a landing page design company, the cost can range from $1,400 to $3,200, depending upon the extent of the design and optimization. If you have a more intricate landing page idea, you can expect to pay more for it.

You can find all the information you need on landing page cost, and TSF’s social media and PPC landing page pricing, by referring to the chart above.

The 2 types of landing pages

Visitors arrive at your landing pages in two main ways: through social media (like Facebook Pages, Twitter, and so on) or via PPC advertising. Each method determines the goal of the landing pages. Read on to learn about the factors that impact the landing page design price for each of these options.

• PPC landing pages

  These landing pages are the deal-closers of your online ads or PPC campaigns. Each PPC ad campaign requires a specific landing page, tailored and tested to convert a strictly-defined group of visitors. The landing page is your first and best chance to turn a visitor from a PPC campaign into a customer.

  Using Google’s Website Optimizer tool, TSF can experiment with different versions of your landing page as easily as different ad creatives in your PPC campaign. We consistently test to find the version that converts the most visitors, modifying PPC landing page templates to make sure you have one that’s tailored to your business.

  Landing pages not only convert customers, they also indicate how well your marketing campaign is performing. By tracking how many conversions take place from the unique landing pages, you know if your Internet marketing campaign is a success or needs some adjusting.

  To ensure your custom landing pages are accurate measures of your campaign, they should not be accessible through any other means than the original source, whether that be an email, online banner ads, search engine listings, and more. Unlike the other pages in your site, landing pages should not be indexable by search engines.

• Social media landing pages

  These landing pages are designed to go viral in online communities, such as Twitter or Facebook. It could be an interesting blog post, a comprehensive list of resources, or breaking industry news that gets people talking and drives traffic to your site. The best landing page designs will funnel traffic to your site for months, or even years, after they’re created.

  

  Successful social media landing pages contain three important elements, including interesting content, relevance, and usefulness. Those that are missing one of these elements require a landing page redesign.

  The most bookmarked social media landing pages contain tools that can be referenced later. Social media users never want to lose track of a tool that can improve their lives. Users will be more likely to bookmark and promote a page offering useful content.

  The design of social media landing pages differs than the design of traditional PPC landing pages because the goals are different. The intent is not to convert to a sale but convert a visitor into an advocate of your site.

  By posting your social media landing pages for others to view and ultimately share with others, your site is now being linked and relinked, a key to increasing your visitor traffic.

  Unlike PPC landing pages, social media landing pages need to be keyword-specific and link to other pages within your site. The more indexable they are, the more others will find the landing pages and bookmark or share with others.

  TSF delivers custom landing page designs that convert. Colors, graphics, content layout, and more are considered with our landing page design services. We know the best practices, trends, and user intentions to give you landing pages that close the deal.