Conversion Rate Optimization

What is conversion rate optimization?

Conversion rate optimization (CRO) is the practice of testing and updating elements of your website to maximize the percentage of website visitors who take actions that lead to them becoming customers. CRO services help you leverage website traffic for a positive impact on your company’s bottom line.

Why is CRO so important?

Every website has a unique set of goals. An industrial website generates leads, an ecommerce store sells products, a blog converts visitors to subscribers.

Unfortunately, many site owners don’t pay as much attention as they should to how well they’re reaching those goals, and many marketers measure success in terms of traffic and rankings instead of conversions.

But these metrics are “vanity metrics” — they look good on paper, and it’s nice to be able to report having a certain number monthly visitors. But, in the long run, what would you prefer: 10,000 website visitors per month and $1,000 in sales, or 1,000 visitors per month and $10,000 in sales?

For most marketers, that’s an easy question to answer, but achieving that number would require maximizing conversions.

If you’re unfamiliar with the term, a conversion is essentially any action that moves a site visitor towards becoming a customer, and your conversion rate is the percentage of visitors who make a conversion.

So if your company overlooks conversion rate optimization, you’re missing out on the opportunity to make the most of your website as a marketing and sales tool.

It’s easy to get caught up in measuring metrics like traffic and rankings, in part because Internet marketing is so data-driven. But monitoring and improving your conversion rate is more effective for driving the metrics that really matter, like sales and revenue.

That’s why conversion rate optimization, or CRO, has become so important — it gives you the power to identify what isn’t working, why, and how you can fix it.

Your entire sales process, from generating interest to convincing potential customers they need your product or service, to finally to closing the sale, is known as your sales funnel. And identifying “leaks” in this funnel can have a serious impact on your site’s performance.

For example, you may have 1,000 potential new customers enter your sales funnel at the beginning — but maybe only 5 customers end up actually paying for your product or service. This translates to a 0.5% conversion rate, and (depending on the industry and several other factors) indicates that your sales funnel needs to be patched up.

With our conversion analysis process, we’ll go through and identify weak points within your sales funnel. Maybe your landing pages need redesigned, or maybe you need to test new copy for your call to action buttons. Or maybe it’s something less obvious, and you need to present a better representation of your products.

It could be any number of things, and our job is to identify and fix them.

What are the advantages of CRO services?

Choosing to invest in conversion rate optimization services offers your company several advantages, including:

• Make informed and data-backed decisions about your website’s design
• Get real insight into site strengths and pain points
• Improve contact form completions
• Increase online orders and appointment scheduling
• Decrease abandoned shopping cart rates
• Accelerate website-generated revenue
• Maximize site design for optimum user experience and conversion rates

When you invest in website conversion rate optimization services, you also partner with an agency that is experienced with CRO, like TSF. With our decades of expertise, plus advanced artificial intelligence and machine learning software, our conversion optimization company can help your site become a revenue-generating machine.

What do TSF’s CRO services include?

Our conversion rate optimization services include the following services and areas of analysis:

Usability analysis

Confusion is the number one reason people leave websites. If your site has a difficult-to-use interface, or isn’t accessible on mobile devices, many visitors will become frustrated and leave.

A website redesign can boost conversions from qualified visitors without making any modifications to Internet marketing plans.

Internet marketing conversion analysis

Even if your site is extremely easy to navigate, your traffic quality may be too poor to encourage conversions.

Your website should be written and designed to attract qualified leads, or visitors that are likely to convert. If your Internet marketing campaign brings unqualified traffic to your site, your conversion rates will be lower.

An in-depth analysis of your Internet marketing campaign can help you attract the right visitors to your site, and cater your content to the ones that are likely to become customers.

Conversion funnel analysis

Conversion funnels are the paths through your site that visitors follow before converting.

Each page between an entrance page and a conversion page is an opportunity for your visitor to become distracted and leave. If your conversion funnels are too intricate, potential conversions will leave the path and that conversion will be lost.

Our conversion rate optimization services include conversion funnel analysis, which helps ensure that qualified visitors stay on the right track to conversions.

Website copy analysis

All too often, website copy is written from the perspective of the company, and doesn’t adequately address visitors’ questions and concerns.

Professionally written website copy provides the information vital to understanding each product or service, while also persuading qualified customers to convert.

A tweak to the tone and content of your website copy can transform interested visitors into conversions.

Aesthetic analysis

Website visitors expect a uniform and professional look across all pages of a website.

If any of your pages take a departure from the look of your site, visitors may become confused and leave. Abandonment also occurs because of other issues like broken links or complex navigation bars.

Ensuring all the pages of your site conform to your brand and no that aesthetic errors are present will increase the time visitors spend on your site, greatly enhancing your opportunities for conversions.

Why choose TSF for CRO services?

TSF is a top conversion rate optimization agency. Here are a few of the benefits of choosing us as your CRO company.

We partner with you

When you work with us, you’ll get a dedicated account manager who will take the time to learn about your business and goals. They’ll also be there to answer questions throughout your campaigns and provide you with regular reports on their progress. We partner with our clients and strive to act as an extension of their internal team.

We create custom strategies

We always create custom strategies for our clients, and we never use generic, cookie-cutter marketing plans. We’ll learn about your business and goals and research your industry so we can devise the perfect digital marketing plan for you.

We drive results

We focus on driving results that have a real impact on our clients’ most important goals. Over the past five years, we’ve generated over 6.3 million leads and $2.4 billion in revenue for our clients.

We’re transparent about our pricing

We’re transparent about our pricing and post it right on our website. You’ll never have hidden fees or unexpected costs. Our commitment to transparency extends throughout your partnership with us. We provide you with access to data about your campaigns and regular reports on their progress.

We have a large portfolio, testimonials, and reviews

If you want evidence of the results we drive and how our clients feel about us, you don’t have to look far. We have an extensive portfolio and over 750 client testimonials on our website. You can also read reviews about us on sites like Clutch and UpCity.

We have a team of 300+ experts

We have a team of more than 300 digital marketing experts who specialize in various areas and are constantly working to improve their skills. When you work with us, you have one of the best digital marketing teams in the world on your side.

We’re a full-service digital marketing agency

TSF is a full-service digital marketing company, which means we offer everything you need to take your online marketing to the next level. In addition to CRO, we offer:

• Search engine optimization (SEO)
• Content marketing
• Web design
• Pay-per-click (PPC) advertising
• And much more