User Experience Testing

TSF and UX optimization

A user experience report determines what your website does well and what it could do better, all from a visitor’s perspective. It shows you everything you need to do to streamline your website.

The report itself can be anything from a questionnaire to an audit of your current site, though the results are the same — a better experience for your website visitors.

Do you want more sales, more lead form submissions, or better conversion rates? If you answered yes to any or all of these questions, you’re in the right place.

At TSF, our talented team has years of experience identifying usability elements that can be improved. We take pride in implementing our recommendations and love seeing your website succeed as a result.

There are many usability issues that can prevent your customers from finding what they want online, which results in unhappy users and lost revenue.

Identifying and removing poor design elements (like confusing navigation and difficult checkout processes) can get you more customers, sales, and growth. Our services correct these and other issues so you can stop losing money.

Bad usability means fewer customers

Nearly every aspect of user experience contributes to your website’s conversion rate. If your site is hard to navigate, slow to load, or causes other issues for your visitors, you’ll lose customers.

Think of your website as a customer service representative from your business. Would you prefer a service rep who’s polite, clear, and helpful? Or one who can’t give you a straight answer and doesn’t understand your issue?

Curbing customer frustration through improved usability is one of the simplest and most effective methods of strengthening your sales process and improving your bottom line.

For easy reference, some common issues include:

• Confusing navigation
• Slow download times
• Asking users to do too much
• Vague calls to action
• Non-responsive interfaces
• Unintuitive interfaces
• Poor design
• Frequent technical errors

Don’t leave any of these factors to chance. When we’re done making changes on your site, your customers will wonder why every website isn’t such a pleasure to use.

How do we approach UX?

It can be difficult to audit your own website’s usability because you and your team are intimately familiar with the navigation and sales process. However, what’s muscle memory for you may be confusing for a first-time visitor.

At TSF, we know how to get into the mind of a customer.

Like we’ve mentioned before, UX optimization is a two-step process: analysis and implementation. We use this process to go through the design elements of your site, detecting every possible barrier your customers may face while browsing.

While design issues can sometimes be patched up from the top down, we’re committed to getting to the root of an issue and correcting it on a fundamental level.

We do this in part by asking questions. What browsers are visitors using? Can they easily find the information they want? Are they constantly using your site’s search bar because they can’t figure out how your site is structured?

When our certified team of Internet marketers applies our process to your website, these are just a fraction of the inquiries they make and address.

What can I expect from a user experience analysis?

TSF utilizes extensive analysis criteria when working on your website. We’ve detailed a few examples below to give you a look into our optimization process.

We know where a user’s eye naturally goes upon entering a website and how different browser sizes might affect this. We determine the important areas of your site and make sure they’re as user-friendly as possible.

We also pay attention to high-traffic areas in your navigation. We then make recommendations and implement changes designed to enhance the usability of these elements.

A thorough analysis identifies all of the individual problems your users encounter, and also looks at their experience as a whole. We address any and all issues interfering with a customer’s ability to progress through your sales funnel quickly and easily.

When you choose TSF to analyze your site, you can:

• Improve the flow of your navigation
• Minimize loading times
• Reduce the time it takes to accomplish specific tasks
• Maintain an easy-to-use interface
• Generate repeat visits
• Eliminate technical errors
• Decrease the cost of customer support
• Reduce maintenance costs
• Improve conversion rates
• Increase revenue

What makes TSF an authority on UX?

Our corrective methods are backed by in-depth knowledge of how consumers interact with online media. Combine that with years of experience in facilitating increased functionality and streamlined website use, and you have everything you need to boost your revenue.

We make sure your conversion funnel is obstacle-free. If your users can’t figure out how to do something quickly, they’ll turn to your competitors. And the only thing worse than losing revenue is losing revenue to a direct competitor.

Users expect ease of use, fast speed, and a fully functional site. They want to know exactly how to use your website the first time they see it and how to find what they’re looking for without hassle. Your customers are telling you exactly what they want. All you have to do is listen!