Competitor Geofencing Services

5 FAQs on geofencing advertising

If you’re only starting your research on geofencing advertising, you probably have a ton of questions. Like, how does it even work or why should your business even use it? Our mini-FAQ answers both questions and more!

1. What is a geofence?

A geofence refers to a virtual fence, like an invisible dog fence.

The difference is that you’re creating geofences around specific locations that you want to target, using GPS or radio-frequency identification (RFID) technology. These virtual fences can range anywhere from 1 meter to 30,000 meters, based on how far out you want to target your audience.

For the best results, we create geofences that are at least 93 square meters or 1000 square feet.

2. How does geofencing work?

While more complex than an invisible dog fence, geofences have an identical concept. When a user enters or leaves a geofence, there is a reaction. While dogs feel a vibration or hear a noise from their collar, people interacting with a geofence don’t even realize it.

Instead, when users leave a geofence, they get added to an audience so your business can serve ads to these users through mobile apps, as well as mobile webpages. This feature builds on PPC ads, which allow you to target by demographic and general geographic location.

The benefit of geofences, however, is that the targeting is much more granular.

With geofencing, you can filter your target audience by their location, serving them ads based on an event they’re attending, a competitor they’re visiting, or even a street they’re walking down. It is the ultimate targeting solution.

As an example, take a dental practice. If their office wants to attract more dental leads, they can use competitor geofencing advertising to target to specific areas — like a suburban neighborhood — to attract new patients.

3. What is an example of geofencing advertising?

An example of geofencing marketing comes from the retail industry.

While a well-known and established brand, American Eagle wanted to increase its sales. In response, it set-up geofences throughout malls that contained American Eagle stores. When members of its target audience entered the geofence, they became part of a remarketing audience.

The company then served this audience ads that promoted special offers, like incentives for trying on clothes at an American Eagle store. These ads appeared on mobile apps, as well as mobile webpages, allowing the business to reach users on-the-go.

In short, the advertising campaign encouraged shoppers to come back and shop at American Eagle.

You can even use geofencing for recruitment!

For American Eagle, this strategy was a massive success, tripling their in-store sales.

Burger King also invested in geofencing targeting, using it as a defensive marketing tactic against another leading fast-food chain, McDonald’s. The campaign revolved around Burger King’s mobile app, as well as visits to McDonald’s.

As a part of the campaign, titled #WhopperDetour, Burger King encouraged diners to go or drive by a McDonald’s and open the Burger King mobile app. Once users completed this part of the step, they received a deal that allowed them to order a Whopper sandwich at the nearest Burger King for a penny.

The campaign, which ran through December 2018, generated significant brand awareness. The tweet announcing #WhopperDetour earned more than 4,500 retweets and over 15,000 likes from user, suggesting that many people took advantage of the offer.

While both examples come from established companies, these kinds of results are possible for small-to-midsized businesses (SMBs) too. It’s only a matter of partnering with a trusted and results-driven geofencing advertising company.

4. What areas can you geofence?

With geofencing advertising, you can place a geofence in several places, including:

• Competitor locations
• Business locations
• Residential locations
• Conferences
• Trade shows
• Concerts
• Festivals
• Conventions
• And more!

The fact that you can directly target the locations of your competitors is one of the most notable benefits of geofencing advertising. It’s also one of the biggest focuses of our geofencing advertising services.

Even better, you can customize when you want to target people at concerts, festivals, entertainment venues, conventions, and other locations. For example, you may want to target concert-goers as they leave because they’re more likely to stop in at your diner then.

Plus, your team can remarket your business, products, and services to past and current clients using geofences. With our addressable geofencing campaigns, your company can use client data from your customer relationship management (CRM) software to target the homes of clients.

This feature helps businesses using direct mailer campaigns significantly.

While homeowners may see your postcard or letter in the mail, it’s impossible to know if that person reads it. With an addressable geofencing campaign, however, you can monitor the number of ad impressions (or views), as well as the number of clicks and conversions from your ad.

As your partner, our team researches — and coordinates with you — to find the best times and locations to target your ideal shopper. Adopting this approach maximizes your competitor advertising ad spend and results.

5. Which businesses benefit the most from geofencing advertising?

Geofencing advertising helps many businesses and industries, including:

• Restaurants
• Retail stores
• Medical practices
• Floral shops
• Law firms
• HVAC companies
• Landscapers
• Home services
• And more!

Even if you’re a company that doesn’t operate a storefront, geofencing marketing can help. For example, if you attend trade shows or conferences, you can use geofencing to advertise your business to attendees.

That helps your company reach audiences in your target market, which can translate to new leads.

Our innovative geofencing advertising strategies

We maximize the success of your geofencing advertising campaign with several strategies, including:

Targeted fences

For the best results, we focus on creating targeted geofences.

By focusing on a compact size, we ensure we’re maximizing your exposure to your target audience. We also make sure it’s convenient for users to visit your business — if they’re a five-minute drive away, versus 30 minutes, it’s easy for them to check in at your location.

Actionable ads

Every advertisement should feature a compelling and distinctive call-to-action (CTA). That’s why our experienced Internet marketers create actionable ads that encourage your target audience to act. Whether that’s by visiting your booth, store, or website, our ads motivate them to click and act.

Progressive management

It’s critical to stay ahead in the digital marketing industry. That’s why our competitor geofencing advertising services include progressive monthly management. Our team assesses and modifies your campaign to improve its performance and results for your business.

In comparison, other geofencing advertising companies apply a “once-and-done” approach. That doesn’t deliver long-term results, which wastes your advertising budget. At TSF , that’s not our style — we optimize your campaign to deliver the maximum ROI.

Optimized audience data

We build our geofencing marketing campaigns with a wide variety of audience data. If you have an email subscriber list, loyalty reward member list, or even a list of client testimonials, we can reference this data to build a competitive campaign that delivers relevant ads to your target audience.

What makes TSF a trusted geofencing advertising company?

If you’re looking for a trusted, long-term partner for digital marketing, we’re it. At TSF, we value our clients — which is why we have a client recommendation score that’s 488 percent higher than the industry average.

A few of the reasons why companies choose us for geofencing advertising?

Decades of experience

We have more than 20 years of experience in digital marketing. Our team also consists of the industry’s best Internet marketers. The expertise of our team — and their commitment to staying up-to-date on the industry — is why we can offer some of the most cutting-edge services, like geofencing marketing.

Industry-leading technology

MarketingCloudFX is the industry’s leading application for tracking ROI — it’s also the most innovative. Watson, IBM’s artificial intelligence software, powers MarketingCloudFX. That feature allows us to provide actionable insight into our clients’ campaigns that no other mid-sized digital marketing agency can match.

Real results

We focus on the results of our geofencing advertising strategies. Our team creates real, tangible results that you can see in your day-to-day. That may mean more appointments at your medical office or more purchases at your store. These are the kind of results that have an impact on your business and its future success.

Client satisfaction

A lot of geofencing advertising companies fail to provide their clients with a personal, hands-on experience. It’s a cookie-cutter, bare-minimum approach instead. TSF is the exact opposite. We focus on personalized strategies and become a true extension of your marketing team — that’s why our client retention rate is almost 95 percent.

Data-driven strategies

With the power of MarketingCloudFX, we can create data-driven strategies for geofencing advertising. By applying decades of proprietary data, we build a competitive campaign that your competition can’t touch. That provides your business with an unmatched edge in the advertising arena.

When it comes to your geofencing strategy, there is no better choice than TSF.

A Partner Businesses Trust

Their focus on ROI and their innate ability to communicate this information in a way that I understand has been the missing link with other digital marketing firms that I have used in the past.

Leah Pickard. ABWE

 

 

See the Case Study

Start your competitor geofencing advertising campaign

Ready to increase your sales and grow your business? Whether your business is located in New York City or California, we can help you implement a successful geofencing campaign.